From discussing the importance of having a social hub to setting up a dashboard and diving deep under the analytics hood, I covered some important tools, metrics and trends that can help you improve the effectiveness of your social media and web marketing strategy.
Having a social hub in place allows you to not only own your content (imagine if your Facebook page suddenly disappeared), but also track analytics and trends that can be used to make informed decisions about strategy. One of the best (and free) tools available is Google Analytics. A number of widgets are available that can provide valuable information about traffic, content performance, and more.
In addition, setting up dashboards to stay on top of your social and web marketing efforts can reduce time and stress. I shared several of the key items that I like to keep track of with my dashboards.
Lastly, insight on trends for 2013 shows that we are becoming more and more mobile, as well as less focused (decreased attention span), so we need to deliver content with repetition, novelty, and in a concise format–all of which that needs to be designed for folks on their tablet, smartphone or other mobile device.