On December 7, 2010, I successfully defended my masters thesis at Eastern Washington University. The topic: promoting higher education via social media to Millennials. Now, four months later, I am presenting on a panel at the Northwest Communications Association Conference in Coeur d’Alene, Idaho regarding my thesis. I’m looking forward to the event, and in prepping for the discussions ahead, I was reminded that I had not published my thesis online for anyone and everyone to access. I’m a believer in free information and sharing resources. So therefore, I’m happy to share with you, after several years of rigorous coursework and study, several more years of refining my topic, and then a few more years yet of researching, writing and revising: my completed masters thesis: CONNECT.ED: Promoting Higher Education via Social Media to Millennials. (Complete PDF.)
It’s my hope that the Washington State Higher Education Coordinating Board can use this as a resource as they develop their portal for citizens of Washington who are interested in pursuing a college degree. And much of the information can also be used for any academic institution, company/organization interested in communicating with Millennials, or just general social media marketers and public relations professionals.
Enjoy and please feel free to share your thoughts with me.