Tag Archives: communication

Social Media for Business – Gesa & Pasco Chamber of Commerce “Business Success Series”

Today I had the pleasure of presenting two seminars for the Pasco Chamber of Commerce‘s “Business Success Series” (presented by Gesa Credit Union). The first was a beginner’s track, focused on an overview of some of the most popular channels used (Facebook, Twitter, Instagram, etc.), conducting an onboarding process, and the basics of various analytical tools available. The second was an advanced track, covering social media strategies and campaigns, advanced analytics, and a look at what’s on the horizon for social media.

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Download the presentations

You can find the first presentation available for download here (PowerPoint format). And the second presentation available here (also PowerPoint format).

Accompanying materials

There were also two videos that I showed during the presentations. One is the most watched YouTube video (submitted by a regular user/individual):

The other is Erik Qualman‘s #Socialnomics 2015 video:

Lastly, below are the three graphics that I found from Salesforce, depicting the anatomy of Facebook, Twitter and blog posts:

6a00e54ee3905b883301a3fbd5135d970b blueprints-for-perfect-social-media-posts-5-728 The-perfect-facebook-post

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Social Media for Insurance & Financial Services (NAIFA #PDX)

Earlier today a delivered this presentation to the Portland chapter of the National Association of Insurance and Financial Advisors. I shared some ideas, strategies and tips on how they could use social media for their industries.

Social Media for Small Business 2.0

I recently held a workshop hosted by the Forest Grove Chamber of Commerce on how to use social media for your small business. The workshop was designed to be at the “201 level” — getting beyond the basics, and into more about content development, strategy, campaigns and more. Here are the slides that guided are workshop, which include stats, tips and resources.

Mayo Clinic Success Stories: Why social media? | presentation by @KathyBarbour at @prsaspokane #hcsm

Kathy Barbour, APR, the communications manager at the Mayo Clinic spoke at a Spokane PRSA workshop on Sept. 8, 2011. She shared some of their success stories and how they are integrating social media into their communication strategies. The following are my raw notes from her presentation.

Their history and heritage are still a vital part of who they are. It’s included in their speeches, emails, facilities, conversations, etc. They celebrate heritage days annually.

Mayo Clinic is an integrated healthcare provider. They have electronic medical records that are shared between their physicians, sites, etc.

They’ve never done any national advertising. Instead they rely on word-of-mouth, stories in the media, physician recommendations, followed by advertising, Internet and others.

When they do advertise, they use patient stories and employee profiles to continue the “word-of-mouth” strategy. Their campaign is called “My Answer.”

Their primary value: the needs of the patient come first. Focus on how each employee reflects mission and value.

Posters showing their satisfaction scores are posted on their campuses.

They include a photo in their employee e-newsletter every week. Instead of just the written employee message, they now record their leadership on video and broadcast it.

The strategic plan campaign is called The Mayo Effect. They created a YouTube style video (below) that communicates the messages they had in their written version, but in a visually stimulating way.

They created an opt-in every-other-daily email communication that seems to be popular. About 4,000 out of 56,000 employees have signed up for it.

The Cowans video (below) was captured by a visitor at one of their hospitals and posted it to YouTube. When they heard about it, they tracked it down and cross-promoted it.

They post their social media policies for the public to see. And their staff can access Facebook, Twitter, etc. at work. Fortunately, they haven’t had to fire anyone for social media issues.

Professional Communication in the Workplace

In a few minutes, I will be presenting about professional communication in the workplace to students at Pacific University. The seminar is designed for student employees who correspond with internal and external constituents, but the content is applicable in all forms of professional communication. It covers basic communication theory (sender, receiver, message, context, noise, feedback, etc.), phone and email communication.

Professional Communication in the Workplace – Seminar (PDF)

Professional Communication in the Workplace – Seminar (PowerPoint)

Thesis | Outline

Here’s the working outline  of my master’s in communications thesis at Eastern Washington University. I’m investigating how to promote higher education to Millennials via social media.

THESIS OUTLINE

ABSTRACT

CH. 1: INTRODUCTION

  • HECB Open Forums
  • HECB Portal Report
  • Reference to Appendix B: HECB Open Forums [DONE]
  • Research Questions
    • RQ1: What are the characteristics of Millennials?
    • RQ2: How do Millennials prefer to be communicated with?
    • RQ3: What best practices/guidelines can inform the development of a social media communication plan to engage Millennials?
    • RQ4: What metrics would be used to determine the effectiveness of this communication plan?

CH. 2: REVIEW OF THE LITERATURE

  • Millennials & Higher Education
  • Academic Journals on Millennials
  • Academic Journals on Social Media
  • Review of Communication Theories & PR Models
  • Points to consider: A) Millennials’ communication preferences; B) Millennials’ use of social media; C) Current marketing plans; D) Metrics

CH. 3: RESEARCH METHODS

  • Answer RQ1 with Pew Research Project
  • Answer RQ2 with Pew Research Project and Marketing to Millennials
  • Answer RQ3 with New Rules of PR/Marketing, Facebook & Twitter Demographics, My 10 Steps for Social Media Presentation
  • Answer RQ4 with ROI/metrics of social media research

CH. 4: RESULTS & ANALYSIS

  • Communication plan with metrics
  • Reference Appendix A: Social Media Guidelines
  • Reference Appendix C: Social Media Report Template

CH. 5: DISCUSSION

  • Address specific populations (minorities, etc.)
  • Address need for media mix

BIBLIOGRAPHY

  • Citations
  • Bibliography complete

APPENDIX A: Social Media Guidelines

APPENDIX B: HECB Open Forums Data

APPENDIX C: Social Media Report Template