Tag Archives: blogging

Social Media for Business – Gesa & Pasco Chamber of Commerce “Business Success Series”

Today I had the pleasure of presenting two seminars for the Pasco Chamber of Commerce‘s “Business Success Series” (presented by Gesa Credit Union). The first was a beginner’s track, focused on an overview of some of the most popular channels used (Facebook, Twitter, Instagram, etc.), conducting an onboarding process, and the basics of various analytical tools available. The second was an advanced track, covering social media strategies and campaigns, advanced analytics, and a look at what’s on the horizon for social media.

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Download the presentations

You can find the first presentation available for download here (PowerPoint format). And the second presentation available here (also PowerPoint format).

Accompanying materials

There were also two videos that I showed during the presentations. One is the most watched YouTube video (submitted by a regular user/individual):

The other is Erik Qualman‘s #Socialnomics 2015 video:

Lastly, below are the three graphics that I found from Salesforce, depicting the anatomy of Facebook, Twitter and blog posts:

6a00e54ee3905b883301a3fbd5135d970b blueprints-for-perfect-social-media-posts-5-728 The-perfect-facebook-post

Notes from the “Meet the editor of The Oregonian” forum

The Portland Metro Chapter of the Public Relations Society of America (PRSA) held it’s January forum featuring the new editor of The Oregonian, Peter Bhatia. He spoke about the current state of journalism, it’s future and updates about the newspaper.

The following are my raw notes.

A decade ago, it was inconceivable for newspapers to be going bankrupt. They were cash cows. Though, many of the newspapers are still around and they’re doing well.

The digital transformation has put us in a place we never expected we would be.

Some people have their opinions on what the future is going to be. Pete isn’t so sure. Nobody really knows what the future holds for us. He believes they will be around for quite some time, publishing on paper and be profitable. The technology is going to determine the future.

The Oregonian spends much of their time trying to aggressively grow their online presence. They still derive 90% of their income from their print medium.

He’s not worried about citizen journalists or bloggers.

At The Oregonian, they believe in:

  • Verification
  • Deep reporting
  • Authenticity
  • Checked before publishing
  • Anchored in the principles and standards of journalism

They work hard to preserve journalism the way it has been. They can’t control nor do they want to control what bloggers do. They also don’t want to push them out or ignore them.

What’s important to him is that journalism survives, no matter what medium it uses.

The Oregonian is working on initiatives that will include UGC = user generated content (community journalism).

He’s interested to see how the New York Times’ new pay-for-online news model works. However there are a number of models that have been discussed for Internet journalism.

The corporate stance on the back-end software that supports The Oregonian’s website is that “mobile is not important” at the moment.

The Oregonian’s Associated Press (AP) embargo is aimed to limit the usage of their stories so that they receive proper credit.

The Oregonian still has nearly 100 reporters on staff after all of the cutbacks. There’s another staff reduction coming in about a month.

Readership is going up, due to the online component, but print readership is going down.