Tag Archives: analytics

Social Media for Business – Gesa & Pasco Chamber of Commerce “Business Success Series”

Today I had the pleasure of presenting two seminars for the Pasco Chamber of Commerce‘s “Business Success Series” (presented by Gesa Credit Union). The first was a beginner’s track, focused on an overview of some of the most popular channels used (Facebook, Twitter, Instagram, etc.), conducting an onboarding process, and the basics of various analytical tools available. The second was an advanced track, covering social media strategies and campaigns, advanced analytics, and a look at what’s on the horizon for social media.

Screen Shot 2015-02-20 at 9.24.31 PM

Download the presentations

You can find the first presentation available for download here (PowerPoint format). And the second presentation available here (also PowerPoint format).

Accompanying materials

There were also two videos that I showed during the presentations. One is the most watched YouTube video (submitted by a regular user/individual):

The other is Erik Qualman‘s #Socialnomics 2015 video:

Lastly, below are the three graphics that I found from Salesforce, depicting the anatomy of Facebook, Twitter and blog posts:

6a00e54ee3905b883301a3fbd5135d970b blueprints-for-perfect-social-media-posts-5-728 The-perfect-facebook-post

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Beyond the Dashboard and Under the Hood | #SMBC5

From discussing the importance of having a social hub to setting up a dashboard and diving deep under the analytics hood, I covered some important tools, metrics and trends that can help you improve the effectiveness of your social media and web marketing strategy.

Having a social hub in place allows you to not only own your content (imagine if your Facebook page suddenly disappeared), but also track analytics and trends that can be used to make informed decisions about strategy. One of the best (and free) tools available is Google Analytics. A number of widgets are available that can provide valuable information about traffic, content performance, and more.

In addition, setting up dashboards to stay on top of your social and web marketing efforts can reduce time and stress. I shared several of the key items that I like to keep track of with my dashboards.

Lastly, insight on trends for 2013 shows that we are becoming more and more mobile, as well as less focused (decreased attention span), so we need to deliver content with repetition, novelty, and in a concise format–all of which that needs to be designed for folks on their tablet, smartphone or other mobile device.

View the PowerPoint slideshow (.ppsx) from my presentation at “Social Media Bootcamp 5.0” on May 16, hosted by the Greater Spokane Chapter of PRSA.