Category Archives: Presentations

Social Media for Business – Gesa & Pasco Chamber of Commerce “Business Success Series”

Today I had the pleasure of presenting two seminars for the Pasco Chamber of Commerce‘s “Business Success Series” (presented by Gesa Credit Union). The first was a beginner’s track, focused on an overview of some of the most popular channels used (Facebook, Twitter, Instagram, etc.), conducting an onboarding process, and the basics of various analytical tools available. The second was an advanced track, covering social media strategies and campaigns, advanced analytics, and a look at what’s on the horizon for social media.

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Download the presentations

You can find the first presentation available for download here (PowerPoint format). And the second presentation available here (also PowerPoint format).

Accompanying materials

There were also two videos that I showed during the presentations. One is the most watched YouTube video (submitted by a regular user/individual):

The other is Erik Qualman‘s #Socialnomics 2015 video:

Lastly, below are the three graphics that I found from Salesforce, depicting the anatomy of Facebook, Twitter and blog posts:

6a00e54ee3905b883301a3fbd5135d970b blueprints-for-perfect-social-media-posts-5-728 The-perfect-facebook-post

Beyond the Dashboard and Under the Hood | #SMBC5

From discussing the importance of having a social hub to setting up a dashboard and diving deep under the analytics hood, I covered some important tools, metrics and trends that can help you improve the effectiveness of your social media and web marketing strategy.

Having a social hub in place allows you to not only own your content (imagine if your Facebook page suddenly disappeared), but also track analytics and trends that can be used to make informed decisions about strategy. One of the best (and free) tools available is Google Analytics. A number of widgets are available that can provide valuable information about traffic, content performance, and more.

In addition, setting up dashboards to stay on top of your social and web marketing efforts can reduce time and stress. I shared several of the key items that I like to keep track of with my dashboards.

Lastly, insight on trends for 2013 shows that we are becoming more and more mobile, as well as less focused (decreased attention span), so we need to deliver content with repetition, novelty, and in a concise format–all of which that needs to be designed for folks on their tablet, smartphone or other mobile device.

View the PowerPoint slideshow (.ppsx) from my presentation at “Social Media Bootcamp 5.0” on May 16, hosted by the Greater Spokane Chapter of PRSA.

Leveraging Your INBA Membership: Marketing, Mobile, & Marketplace + 16 Marketing Tips

Today I’m presenting at INBA’s monthly networking luncheon. The presentation shares insights about INBA’s ability to support their members’ marketing efforts, as well as ideas and suggestions as to how business owners and professionals can leverage these resources. In addition, I’ve included a “bonus” presentation filled with 16 marketing tips that any small business owner should be aware of.

Main Presentation: The 3M’s of Leveraging Your INBA Membership
Bonus Presentation: 16 Marketing Tips

INBA is the Inland Northwest Business Alliance–the only LGBT and ally chamber in the Spokane region. I’ve served on their board over the past year and am currently the board Secretary.

Deepening Relationships & Delighting Members via Social Media #gosocialinw presentation

I had the pleasure of presenting at the 2012 “Go Social” conference on social media marketing in Spokane, Washington (located at the Red Lion Hotel at the Park). Over the past two years, I’ve built a social media program at STCU (Spokane Teachers Credit Union) and have taught classes at Whitworth University as an adjunct. This presentation is a fairly cohesive summary of the strategies, tactics, tips and resources that I’ve utilized to be successful.

Download the presentation, “Deepening Relationships & Delighting Members via Social Media”:

If you have any questions or comments, please feel free to comment or contact me via email or Twitter (@someprtips).

Social Media for Insurance & Financial Services (NAIFA #PDX)

Earlier today a delivered this presentation to the Portland chapter of the National Association of Insurance and Financial Advisors. I shared some ideas, strategies and tips on how they could use social media for their industries.

Social Media for Small Business 2.0

I recently held a workshop hosted by the Forest Grove Chamber of Commerce on how to use social media for your small business. The workshop was designed to be at the “201 level” — getting beyond the basics, and into more about content development, strategy, campaigns and more. Here are the slides that guided are workshop, which include stats, tips and resources.

Mayo Clinic Success Stories: Why social media? | presentation by @KathyBarbour at @prsaspokane #hcsm

Kathy Barbour, APR, the communications manager at the Mayo Clinic spoke at a Spokane PRSA workshop on Sept. 8, 2011. She shared some of their success stories and how they are integrating social media into their communication strategies. The following are my raw notes from her presentation.

Their history and heritage are still a vital part of who they are. It’s included in their speeches, emails, facilities, conversations, etc. They celebrate heritage days annually.

Mayo Clinic is an integrated healthcare provider. They have electronic medical records that are shared between their physicians, sites, etc.

They’ve never done any national advertising. Instead they rely on word-of-mouth, stories in the media, physician recommendations, followed by advertising, Internet and others.

When they do advertise, they use patient stories and employee profiles to continue the “word-of-mouth” strategy. Their campaign is called “My Answer.”

Their primary value: the needs of the patient come first. Focus on how each employee reflects mission and value.

Posters showing their satisfaction scores are posted on their campuses.

They include a photo in their employee e-newsletter every week. Instead of just the written employee message, they now record their leadership on video and broadcast it.

The strategic plan campaign is called The Mayo Effect. They created a YouTube style video (below) that communicates the messages they had in their written version, but in a visually stimulating way.

They created an opt-in every-other-daily email communication that seems to be popular. About 4,000 out of 56,000 employees have signed up for it.

The Cowans video (below) was captured by a visitor at one of their hospitals and posted it to YouTube. When they heard about it, they tracked it down and cross-promoted it.

They post their social media policies for the public to see. And their staff can access Facebook, Twitter, etc. at work. Fortunately, they haven’t had to fire anyone for social media issues.