According to Mark Arnold, lead facilitator at the CUNA 2011 Marketing Management School, here are some recent social media stats.
47% of the online immunity now uses social networking sites.
Facebook has more than 500 million active users worldwide.
Facebook states that 50% of active users log in daily.
More than 200 million Facebook users access their site via mobile devices.
70% of local businesses use Facebook.
More than 30 billion pieces of content shared monthly on Facebook.
Twitter has 200 million registered accounts (56 million are active).
110 million tweets are sent daily.
LinkedIn has 100 million members.
Flickr hosts more than 500 billion images.
200 million views of YouTube videos are via mobile devices each day.
Expected spend of $3.08 billion on social ads in 2011, a 55% increase over 2010.
65% of U.S. adults that use social media say they have received a positive benefit.