I really like this comparison of how people read print and online content, which was included in Ann Wylie’s “Writing Tips” e-newsletter this morning.
|Focus on the content||Focus on medium: links, navigation, multimedia|
|Get lost in an optimal mental state called “flow”||Become hunters and gatherers|
|Settle in||“Search and destroy,” “snatch and grab” and conduct “high-intensity foraging”|
|Become quieter, lean back, relax, move more slowly||Sit forward, move faster, act more purposeful, hurry, become nervous and frenetic|
|Process information faster||Process information 20% to 30% slower (Dillon, 1992)|
|“The reader becomes the book.” (Carr, 2010)||The reader becomes the Web.|