How people read (print vs. web)

I really like this comparison of how people read print and online content, which was included in Ann Wylie’s “Writing Tips” e-newsletter this morning.

Print Online
Focus on the content Focus on medium: links, navigation, multimedia
Get lost in an optimal mental state called “flow” Become hunters and gatherers
Settle in “Search and destroy,” “snatch and grab” and conduct “high-intensity foraging”
Become quieter, lean back, relax, move more slowly Sit forward, move faster, act more purposeful, hurry, become nervous and frenetic
Read Skim
Process information faster Process information 20% to 30% slower (Dillon, 1992)
“The reader becomes the book.” (Carr, 2010) The reader becomes the Web.
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One response to “How people read (print vs. web)

  1. Jeff Stafford

    Very interesting, this is helpful and I will probably post it at my work station as it will influence how we develop things for our web and facebook post. thanks Lance and Ann Wylie

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