Summary of PDX Social Media Club Searchfest

Here’s a summary of postings from the PDX Social Media Club (@SocialMediaPDX) Searchfest meeting that happened this evening. There’s some really good stuff in here about social media monitoring, ROI, etc.

  1. ScoutLabs is getting refugees from Radian6 who have exceeded their searches & found themselves priced out of the platform. #smcpdxabout 2 hours ago via web
  2. Customer base for PositivePress is more PR 1.0 agencies moving into PR 2.0; Radian6 customers doing strategic planning/analysis #smcpdxabout 2 hours ago via web
  3. With Radian6 agencies can get a 7-day trial to pitch an acct & then get it after they win the acct. Starts at $600/mo & goes up.about 2 hours ago via web
  4. A lotta small & med sized companies wanna know ppl are saying things, but aren’t prepared to connect the dots says @Chase_Reeves #smcpdxabout 2 hours ago via web
  5. RT @rwestads: “Brands have spent a lot of time building fan and follower counts to the level where there’s no time to nurture the relati about 2 hours ago via web
  6. “Don’t expect to see data overtake trend or tastemaker’s intuition in my life-time” says @justinkistner. Bold statement!! #smcpdxabout 3 hours ago via web
  7. Hey, if you took pics at tonight’s event, will you send them to us? We’ll post on our wrap-up page. socialmediapdx@gmail.com Thx! #smcpdxabout 3 hours ago via web
  8. Discussion of CRM: social media doesn’t just belong to mkt & PR. It’s valuable across the enterprise. Part of Radian6 goals says rep #smcpdxabout 3 hours ago via web
  9. @feedia Yeah, baby! We all want some of that. Tonite’s mtg is AWESOME. Amazingly smart ppl on panel. Blowin’ our minds#inpdx#smcpdxabout 3 hours ago via web in reply to feedia
  10. All panelists agree text to speech is ONLY way right now you can measure & monitor audio/video in social spaces.#smcpdxabout 3 hours ago via web
  11. “There are varying levels of intimacy any marketing org can engage in. Mkt is about leverage.” says @margaretfrancis#smcpdxabout 3 hours ago via web
  12. “this is 1 of my fave discussions on topic” says @agray “there are many diff reasons for monitoring social media” << excellent pt! #smcpdxabout 3 hours ago via web
  13. What we’re gonna learn about next is social behavior, says @JustinKistner (I agree! sez @CarriBugbee). #smcpdxabout 3 hours ago via web
  14. RT @jakrose: I am here #smcpdx http://yfrog.com/auvu6mjabout 3 hours ago via web
  15. Better visualizations & more cross-pollenization w/ SoMe monitoring & metrics predicted by @margaretFrancis#smcpdxabout 3 hours ago via web
  16. Q: what does future of social media monitoring look like few yrs down the road? Now monitoring focused on keywords – @justinkistner #smcpdxabout 3 hours ago via web
  17. RT @davidalston: Way to rock it Justin! RT @copydiva: @justinkintzer showing off @radian6 @webtrends integration at #smcpdxabout 3 hours ago via web
  18. Webtrends offers social measurmnt, which is Radian6 white label, so analytics piece is inside WebTrends & that data gets pulled into Radian6about 3 hours ago via web
  19. On FB tabs, you can use Flashbook – not regular flash. But Webtrends will be announcing analytics for that soon too – @justinkistner #smcpdxabout 3 hours ago via web
  20. Every week over the next few months WebTrends will be announcing new measurement info about Facebook. – @JustinKistner #smcpdxabout 3 hours ago via web
  21. Only way you can collect data about users on FB is thru use of apps. But many apps don’t capture that data. – @JustinKistner#smcpdxabout 3 hours ago via web
  22. You get purely transactional metrics w/ FB RAdian6 measures; can’t see views or visits or pull ppl’s FB identity. #smcpdxabout 3 hours ago via web
  23. Wow! Radian6 can tell you about FB tab views & can tell you who has used “share” feature. Very cool. How do we get our hands on it?! #smcpdxabout 3 hours ago via web
  24. In FB marketing, you get very little data and/or it’s OLD. Note: both Coke & Unilever switching microsite budgets to FB tabs!#smcpdxabout 3 hours ago via web
  25. Radian6 integrates w/ WebTrends & SalesForce.com. Now getting SNEAK PEAK about Facebook tracking from Radian6!! Not embargoed… #smcpdxabout 3 hours ago via web
  26. RT @BiggsP: @justinkistner blowing minds about tying social media outreach to website traffic to conversion stats #smcpdxabout 3 hours ago via web
  27. “Investment we’re making in tweets is converting and I can show that” says @JustinKistner about Radian6. Can look at missed opps too #smcpdxabout 3 hours ago via web
  28. RT @davidtweets: Webtrends integration with Radian6 tries to tie buzz to web site traffic and even conversions. #smcpdxabout 3 hours ago via web
  29. Overarching term in Radian6 preso: “conversions.” Seems geared to hitting performance goals; what channels/msg combos work. #smcpdxabout 3 hours ago via web
  30. @Jim_Gray Yes, sirree! @JustinKistner does know his stuff! And he’s generous about sharing his knowledge. 🙂 #smcpdxabout 3 hours ago via web in reply to Jim_Gray
  31. Results in Radian6 can tell us whether we need to tweak our Web site, create better landing pgs, etc. – related to conversions. #smcpdxabout 3 hours ago via web
  32. “What we have here is the funnel. This is what you need to know in marketing. How it’s relating to my bottom line.” – @JustinKistner #smcpdxabout 3 hours ago via web
  33. Looking for message/channel combos in Radian6. Not only do we wanna see w/ traffic being driven to site, but also conversions. #smcpdxabout 3 hours ago via web
  34. Radian6 measured not just monitoring, but also engagement (kinda related to CRM). Can segment by media type. #smcpdxabout 3 hours ago via web
  35. Now @JustinKistner is up to discuss Radian6, which is a partner w/ @WebTrends now (where Justin works & uses Radian6 every day!). #smcpdxabout 3 hours ago via web
  36. @scottyiseri Actually, referring to amount of space Kevin & Tiger might take up in an airline seat. Hilarious unintended double entendre 🙂about 3 hours ago via web in reply to scottyiseri
  37. Great preso by @margaretfrancis from @ScoutLabs! Says Google Buzz can’t be measured well yet; Google doesn’t “allow” that yet. #smcpdxabout 3 hours ago via web
  38. ScoutLabs will measure “importance” of blogs, tweeters, news sources, etc. All are measured differently. #smcpdxabout 3 hours ago via web
  39. Price range for Scoutlabs s $199-749. When ppl rate data on sentiment, jus affects THEIR future results; not everyone else’s. #smcpdxabout 3 hours ago via web
  40. Ha! PR peeps can go in & change sentiment of mentions. [Ruh-roh!] “That’s their job” says @margaretfrancis of @ScoutLabsabout 4 hours ago via web
  41. “This space is immature” says @margaretfrancis of ScoutLabs “About a yr away from any tool that does 90% of what you want it to do” #smcpdxabout 4 hours ago via web
  42. We’re gonna compare Kevin Smith & Tiger Woods in @ScoutLabs to see who is bigger. As far as social media mentions go, of course. 😉 #smcpdxabout 4 hours ago via web
  43. ScoutLabs targeted more for strategic marketers & customers service, sez Radian6 better geared to PR peeps watching the feed all day #smcpdxabout 4 hours ago via web
  44. Cool feature in ScoutLabs! They pull out interesting quotes by ppl in search mentions. Data exportable; agencies share w/ clients. #smcpdxabout 4 hours ago via web
  45. Looking at graphs of mentions in @ScoutLabs. Toyota has ton of convo in forums, but “Haiti is all about Twitter” – @margaretfrancis #smcpdxabout 4 hours ago via web
  46. RT @andyjelderks: great job chase! come see me or @ me for info on positivepress! #smcpdxabout 4 hours ago via web
  47. Prediction: Twitter will make more data avail to those others than Google & Bing in 2010 from @margaretfrancis of @ScoutLabs #smcpdxabout 4 hours ago via web
  48. They don’t sell @ScoutLabs by license ’cause it discourages sharing w/in companies. Also offers unlmtd searches – @margaretfrancis #smcpdxabout 4 hours ago via web
  49. Seeing sentiment rating by @ScoutLabs – both human and machine. Users can disagree w/ machines to help learning algorithm. #smcpdxabout 4 hours ago via web
  50. ~@ScoutLabs is awesome at real-time marketing intelligence. Scours blogs, flickr, forums, etc. Can see specific types of mentions #smcpdxabout 4 hours ago via web
  51. RT @jeremypair#smcpdx Great Job @Chase_Reeves! I know you made @petergrillo and team proud.about 4 hours ago via web
  52. @ECdavies Go for it, dude! Lotsa smart, interesting ppl in the room tonight! #smcpdxabout 4 hours ago via web in reply to ECdavies
  53. “This thing is scalable up the wazoo” says @Chase_Reevesabout Positive Press. That’s Canadian 4 “this is tremendously scalable” 😉 #smcpdxabout 4 hours ago via web
  54. RT @joshgroth: 30 days free with iterasi is a sweet way to give it a test drive #smcpdxabout 4 hours ago via web
  55. HEY, COOL!! RT @jakrose: Livestreaming (now with sound) the#SMCPDX Monitoring eventhttp://www.ustream.tv/channel/jakrose-videoabout 4 hours ago via web
  56. No formal API yet for Positive Press, but talking about making it avail to developers. Also working on add’l analytics stuff to come #smcpdxabout 4 hours ago via web
  57. If you get stuck downstairs and can’t use elevators, tweet at us and @DashLavine will run down and get you. (Thx Dash!!)#smcpdxabout 4 hours ago via web
  58. Set ur timeline in Positive Press, which starts when you begin ur acct. Simple to set up, archives everything. Pricing competitive! #smcpdxabout 4 hours ago via web
  59. @chrisorourke Good idea! We need several elevator operators. Wasn’t aware of that need, unfortunately, until it was too late to delegate.about 4 hours ago via web in reply to chrisorourke
  60. Can add notes in Positive Press, send along to client w/ info about how to respond, for example. Can brand these in email w/ ur logo #smcpdxabout 4 hours ago via web
  61. Positive Press “built for speed” – can create a slideshow view of your results. Can add tags – “workhorse” of your program.#smcpdxabout 4 hours ago via web
  62. Positive Press offers visual thumbnail graphics of results – a unique feature. All results archived.indexed. Like a “private google” #smcpdxabout 4 hours ago via web
  63. Yeah! More arrivals! Sorry to those who got stuck in the lobby waiting for entrance. We’ll keep someone down there longer next time. #smcpdxabout 4 hours ago via web
  64. @jennfoss @JulieMorgan We’re sending help!!!about 4 hours ago via web in reply to jennfoss
  65. Getting overview of Positive Press by @chase_reeves. Showing how simple /customizable platform is. Can use search OR plug in any RSS #smcpdx
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2 responses to “Summary of PDX Social Media Club Searchfest

  1. thanks for posting this!

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