Social Media for Business – Gesa & Pasco Chamber of Commerce “Business Success Series”

Today I had the pleasure of presenting two seminars for the Pasco Chamber of Commerce‘s “Business Success Series” (presented by Gesa Credit Union). The first was a beginner’s track, focused on an overview of some of the most popular channels used (Facebook, Twitter, Instagram, etc.), conducting an onboarding process, and the basics of various analytical tools available. The second was an advanced track, covering social media strategies and campaigns, advanced analytics, and a look at what’s on the horizon for social media.

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Download the presentations

You can find the first presentation available for download here (PowerPoint format). And the second presentation available here (also PowerPoint format).

Accompanying materials

There were also two videos that I showed during the presentations. One is the most watched YouTube video (submitted by a regular user/individual):

The other is Erik Qualman‘s #Socialnomics 2015 video:

Lastly, below are the three graphics that I found from Salesforce, depicting the anatomy of Facebook, Twitter and blog posts:

6a00e54ee3905b883301a3fbd5135d970b blueprints-for-perfect-social-media-posts-5-728 The-perfect-facebook-post

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Social Media for Non-Profits

I had the privilege of sharing a handful of social media (and general digital marketing) strategies and tactics with the United Way of Spokane County area executive group today. While the presentation doesn’t cover every aspect of social media that non-profits should take advantage of, it does provide some trends, tools, and discussion points for agency executives to take back for their marketing/PR teams to explore. At the end of the presentation, we took a few minutes to explore some possible campaigns that specific non-profit organizations could utilize, and which channels might make sense to execute them on.

Below is a link to the PowerPoint presentation, as well as some useful resources:

Agents of Change – Leadership Spokane Class of 2014 Commencement Speech

Last night, I had the pleasure of joining 47 other classmates at our commencement ceremony for Leadership Spokane. Also joining us were graduates from the 2014 Youth Leadership Spokane, award winners, alumni, incoming classmates, friends, family, coworkers, and our keynote speaker, Marty Dickinson of Umpqua Bank. We also celebrated the retirement of Leadership Spokane’s executive director, Linda Finney, and honored her outgoing staff, Beth Budke and Lorna Walsh.

I had the privilege of serving as this year’s class speaker. After learning about this honor, I spent days writing, re-writing, texting myself notes as I thought of little tidbits here and there–aiming to do my class justice and share almost a year’s worth of experience in less than 10 minutes. It is my hope that these words will inspire not just my fellow classmates, alumni and future participants, but members of our community as well–all of us can be agents of change and be truly amazing.

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First of all, there is something important I must address. The question as to whether or not I would include puns in my speech. Although classmates supported my attempts at wit and humor, I ultimately decided I wouldn’t include puns and subject you to pun-ishment.

Gathered before you today are our community’s voice, our community’s movers and shakers, our community’s leaders…our community’s future. Over the past year, this group of dedicated people learned, laughed and even cried together—through courageous conversations, moving experiences, and transformative learning—all of us were left changed.

And that is the one thing that remains constant: change.

All of us here tonight have the opportunity to become change agents—within our organizations, our neighborhoods, and our communities. Tonight, the Class of 2014 joins a force for change, with badges forged from the rigorous program that is Leadership Spokane. I am honored to be among a group of such talented, gifted, inspirational, and humble individuals. I have the utmost respect for what they have done—and what they will do. You have all encouraged and inspired me, and given me a new outlook on the future. Together, and all of us in our own ways, we will do amazing things.

Over the past year, we gained insight on new perspectives, walked in the shoes of others, and examined underlying causes and issues. We learned that as change agents we are all part of the solution.

So what exactly did we learn?

That you can take persons from all walks of life and forge ever-lasting bonds.

That our regional economy is a complex machine that requires continual growth and development to ensure we live in a vibrant and prosperous community.

That governance is the responsibility of not just elected officials, but informed citizens who are willing to engage others in civil discourse.

That while we rely upon communication to get things done, we must adapt to emerging paradigms.

That it in our individuality, we find commonality. Diversity should not only be embraced, it should be celebrated.

That investing in our future generations through rigorous education, flexible curriculum, and adaptive pedagogy today, ensures we will have a skilled workforce tomorrow.

That we are all human… humans with basic needs. Some in a position to help others. Yet others in a position that none of us would ever dream or care to be in. And yet we can make a difference—no one is a lost cause.

That art is all around us. We can appreciate what inspires us every day—that which is tangible or intangible, can be seen or is unseen, heard or silent—those moments that capture our senses, spark our imaginations, provoke thought, and bring joy to our lives, is the fuel that drives creative thinking.

That our community is comprised of citizens of varying ages, income levels, and life experiences. And that how they make the choices that affect their health and wellness are part of a systemic approach towards holistic well-being.

And lastly, that all of us have committed, on some level, to be that agent of change. That we will step up to our challenges, meet them with courage, and inspire others to join us in serving the great community of Spokane.

Remember how I said we are the future? I’d argue that we are actually not the future. They are the future (gesture to Youth Leadership Spokane)—the youth who join us here today as graduates of Youth Leadership Spokane. I say to my fellow classmates, let’s be their trailblazers. As change agents, we can light the way for their success towards creating a bright future for generations to come.

And yet we cannot move forward without taking a moment to thank those who provided the generous support that made this opportunity possible for us all. To our friends, family, loved ones and mentors: Thank you for the countless hours of “being there” as we studiously prepared for our classes and projects. Thank you to the sponsors, donors and alumni who made generous gifts, ensuring access and affordability for those who would not have been able to join us otherwise. Thank you to our supervisors and the leadership at our businesses and organizations who committed funding and provided staff time, enabling each of us to participate at the highest level and garner the most out of this program.

For some of you, there is no question on what the return on investment is for your organization. But I’ll do my best to answer that question anyway. I firmly believe that the capacity of the persons standing before you today to make an impact on our community, is not one that can be quantifiably measured, but is exponential in its effect.

Some will rise to meet the needs of civil service. Others will foster economic growth through entrepreneurship. Some will champion causes. Others will inspire our community to contribute. But all of us, in some fashion or another, will be agents of change—committed to making a difference utilizing our talents, skills and knowledge, strengthened by our experience in Leadership Spokane.

So in closing, I challenge each of you to take the next step, past the issues of the “haves” and “have nots,” and dare to ask “so what,” “what if,” and “why not?” Only then can we step up—no, rise up—to meet the challenges ahead of us, and truly be agents of change.

Beyond the Dashboard and Under the Hood | #SMBC5

From discussing the importance of having a social hub to setting up a dashboard and diving deep under the analytics hood, I covered some important tools, metrics and trends that can help you improve the effectiveness of your social media and web marketing strategy.

Having a social hub in place allows you to not only own your content (imagine if your Facebook page suddenly disappeared), but also track analytics and trends that can be used to make informed decisions about strategy. One of the best (and free) tools available is Google Analytics. A number of widgets are available that can provide valuable information about traffic, content performance, and more.

In addition, setting up dashboards to stay on top of your social and web marketing efforts can reduce time and stress. I shared several of the key items that I like to keep track of with my dashboards.

Lastly, insight on trends for 2013 shows that we are becoming more and more mobile, as well as less focused (decreased attention span), so we need to deliver content with repetition, novelty, and in a concise format–all of which that needs to be designed for folks on their tablet, smartphone or other mobile device.

View the PowerPoint slideshow (.ppsx) from my presentation at “Social Media Bootcamp 5.0” on May 16, hosted by the Greater Spokane Chapter of PRSA.

Leveraging Your INBA Membership: Marketing, Mobile, & Marketplace + 16 Marketing Tips

Today I’m presenting at INBA’s monthly networking luncheon. The presentation shares insights about INBA’s ability to support their members’ marketing efforts, as well as ideas and suggestions as to how business owners and professionals can leverage these resources. In addition, I’ve included a “bonus” presentation filled with 16 marketing tips that any small business owner should be aware of.

Main Presentation: The 3M’s of Leveraging Your INBA Membership
Bonus Presentation: 16 Marketing Tips

INBA is the Inland Northwest Business Alliance–the only LGBT and ally chamber in the Spokane region. I’ve served on their board over the past year and am currently the board Secretary.

Deepening Relationships & Delighting Members via Social Media #gosocialinw presentation

I had the pleasure of presenting at the 2012 “Go Social” conference on social media marketing in Spokane, Washington (located at the Red Lion Hotel at the Park). Over the past two years, I’ve built a social media program at STCU (Spokane Teachers Credit Union) and have taught classes at Whitworth University as an adjunct. This presentation is a fairly cohesive summary of the strategies, tactics, tips and resources that I’ve utilized to be successful.

Download the presentation, “Deepening Relationships & Delighting Members via Social Media”:

If you have any questions or comments, please feel free to comment or contact me via email or Twitter (@someprtips).

Digital Marketing & PR – Does your business need a strategy?

As part of the summer course (scroll to BU-396-AED3 Digital Marketing & PR (3), about 2/5 of the way down) I’m teaching in the Continuing Studies program at Whitworth University in Spokane, Washington, my students are tasked with creating a digital marketing and public relations plan for a local business or organization. If you don’t already have a plan, or would like a “revised” one, contact me so I may let my students know. I’ll share a list of interested businesses and organizations with the students and let them decide who they would like to work with. Please provide your contact information as well. In the interest of the students, I will only share opportunities that are within the Spokane and Coeur d’Alene area, in case they need to meet with you in-person.

Want to see what the assignment looks like? Here’s a PDF.